August 2026 Newsletter: Monterey Car Week & 75th Pebble Beach Concours

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August 2026 Owner Newsletter & Late Summer Update – Pacific Grove Property Management


Coastal scene near Pebble Beach, California — Monterey Car Week backdrop

August 2026 Owner Newsletter & Late Summer Update

Monterey Car Week, the 75th Pebble Beach Concours d’Elegance milestone, year-round market positioning, and
our team’s late-summer performance across residential, commercial, multifamily, and select HOA-related
management.

Pacific Grove Property Management
August 2026 Newsletter
www.pacificgroverentals.com

Welcome to the August 2026 edition of the Pacific Grove Property Management owner newsletter.
August is the most-watched moment on the Monterey Peninsula each year, and 2026 is shaping up to be an
especially high-profile one. From the Pre-Reunion on the Corkscrew to the awards ramp at Pebble Beach on
Sunday, the world’s attention turns to our region for ten days, and the people who serve owners here are
tested on the operational discipline it takes to deliver great service under extraordinary pressure.

For all the romance of the concours field, the practical owner story is straightforward: this is the stretch
of the year where professional operators capture meaningful event-driven upside while keeping ordinary owner
operations running smoothly. When those two things happen at once, owners benefit. Late summer is also a
chance to demonstrate what intentional, year-round management really looks like in practice, and this is
exactly the kind of week our team has spent years building toward in the local market.

“From Car Week’s concours field to the longest-running family lease, our team is built to deliver consistent,
owner-first service across every season — including the most demanding weeks on the Peninsula.”

Monterey Car Week & the 75th Pebble Beach Concours d’Elegance

Monterey Car Week runs August 7–16, 2026, drawing more than 100,000 visitors to the
Peninsula and generating an estimated $130 million in direct local economic activity.1
The week is a defining moment for the local hospitality, tourism, and property communities, and 2026 carries
particular significance because the Pebble Beach Concours d’Elegance reaches a notable milestone
anniversary.

The 75th Pebble Beach Concours d’Elegance on Sunday, August 16, 2026
marks seventy-five years of the world’s premier celebration of the automobile. Begun in 1950 and held on the
storied 18th fairway of the Pebble Beach Golf Links, the Concours remains the gold standard among classic
and collector-car events globally. The 2026 edition introduces new Featured Classes including
Early American Speedsters, Classic Streamliners, and
Japanese Motorsports, with a dedicated
Lamborghini Miura 60th Anniversary Display honoring one of the most iconic mid-engine road
cars ever produced.2

Supporting events across Car Week span the entire Peninsula:

  • Pre-Reunion and Corkscrew Hillclimb at WeatherTech Raceway Laguna Seca,
    August 8–9, 2026.
  • Rolex Monterey Motorsports Reunion celebrating the IMSA GTP class’s 45th anniversary,
    August 12–15, 2026.3
  • Auction houses including Bonhams, Gooding & Company, RM Sotheby’s, and Mecum hosting marquee sales
    throughout the week across various Peninsula venues.
  • The Quail, A Motorsports Gathering, a long-running signature event during the heart of
    Car Week.
  • Pebble Beach Tour d’Elegance, the traditional Friday procession of accepted Concours cars
    into the field on August 14, 2026.

Why This Matters to Property Owners

  • Short-term rental demand spikes meaningfully. Furnished and mid-term furnished properties
    in Pacific Grove, Pebble Beach-adjacent areas, Carmel, and the broader Peninsula can earn concentrated
    short-term revenue during Car Week that materially supports annual performance.
  • Service standards are tested. The same property that hosts guests during summer travel is
    the property that must operate flawlessly during Car Week — cleaning turnover, key handoff, vendor
    response, guest communication, and amenity readiness all matter more, not less.
  • Long-term positioning improves. Owners who consistently execute well during Car Week
    strengthen their reputation with both the local buyer community and a recurring international guest
    network.

Operational Considerations for Car Week Owners

  • Communicate any HOA or CC&R noise, parking, and event restrictions to guests in advance where
    applicable.
  • Update property listings with luxury-event positioning language and minimum-stay settings where the
    property supports it.
  • Coordinate vendor scheduling for pre-arrival inspections, mid-stay housekeeping, and post-departure
    turnover with extra capacity reserved for the August 7–16 window.
  • Verify insurance and liability posture for furnished stays during peak event weeks.
  • Plan guest arrival logistics including key handling, parking, security, and digital access — properties
    with smart locks and concierge handoff simplify Car Week execution considerably.

For owners with furnished and mid-term furnished inventory, early-stage Car Week planning typically begins
in spring, with reservations locked in well before mid-summer. By August, the focus shifts to execution,
oversight, and post-event turnover and reporting — exactly the work our team is positioned to handle this
month.

Company Updates

Streamline Software: Brief Update

Our Streamline software rollout is taking longer than we initially anticipated as we
continue building the platform carefully and properly. We appreciate owners’ patience as we ensure
everything is done right rather than rushed, and our team is managing furnished rental bookings
effectively through our established channels in the meantime.

Team Performance Through Peak Demand

The team has continued to execute across residential, commercial, multifamily, and select smaller HOA or
TIC-style properties through peak summer. The summer intern program has integrated well with the broader
workflow, helping maintain responsiveness for owner questions, applicant follow-up, vendor coordination, and
operational reporting.

Continuing staffing notes:

  • Jack “Fitz” Fitzgerald has stepped into the role of
    office administrator and is already learning a great deal as he transitions into the
    position. Fitz continues to grow into the role day by day, taking on the operational rhythm that keeps
    owner communication, vendor scheduling, and internal follow-through running smoothly.
  • Jack Riley has moved into a contractual arrangement with the company,
    supporting various administrative needs on an as-needed basis. This evolution gives Jack the flexibility
    to contribute where he adds the most value while keeping our operation fully staffed and responsive
    throughout peak season and beyond — a natural fit for his experience and for the team he helped shape.
  • Dustin Parvin, who joined the agent team earlier this summer, continues to support
    leasing, owner service, and client communication as he settles into the broader
    Pacific Grove Property Management workflow.

The combination of an experienced, evolving team, a thoughtful technology investment that is maturing at
its own pace, and well-established local workflows has made August 2026 one of the smoothest peak-event
windows we have operated, even with elevated Car Week activity layered on top of regular summer operations.
Transitions like these are part of building a stronger company — and our owners continue to receive the
same consistent, year-round service they have come to expect.

Market Insights

For August, our Monterey Peninsula pricing framework remains a useful internal reference point for owners
evaluating timing, positioning, and readiness as we move from Car Week into fall:

  • Monterey Peninsula standard-rental blended benchmark: $2,200–$2,900 per month4
  • Pacific Grove benchmark range: $2,062–$3,197 per month5
Transparency Note: The Peninsula benchmark above remains a blended internal reference range
based on public pricing trackers for Marina, Seaside, Monterey, and Pacific Grove. It should be used as a
market guide rather than a guarantee of performance for any individual property.

What We Are Seeing in the Late-Summer Market

  • Back-to-school relocation activity continues to provide moderate but steady leasing
    velocity through late August and into early September as families settle students before the start of the
    academic year.
  • Military PCS rotations through NPS and DLI continue to affect both demand and supply
    cycles on the Peninsula. Late summer is one of the more consistent windows for furnished mid-term demand
    tied to government and military housing allowances.
  • The Car Week short-term premium is real but requires operational discipline to execute.
    Owners weighing participation should weigh the premium against additional service intensity and post-event
    turnover effort, not just the headline rate.
  • Fall lease positioning begins in late August. Owners who plan renewals, repositioning, or
    marketing for the September–October window benefit from starting the work now.
  • Year-to-date performance reviews are an excellent August exercise, especially for owners
    with multiple properties. Mid-year review often surfaces opportunities to reposition, refinance service
    levels, or adjust lease structures.
What This Means For You: Even with Car Week event traffic, both furnished and unfurnished
rentals have remained somewhat softer than recent stronger periods, so operational readiness continues to be
a competitive advantage. Pricing, marketing quality, vendor readiness, and lease timing all benefit from
attention right now.

How Pacific Grove Property Management Supports Owners This Month

What We’re Handling For You

  • Car Week guest and property scheduling
  • Furnished rental bookings handled through our established channels
  • Furnished and mid-term turnover coordination
  • Vendor and housekeeping scheduling at elevated capacity
  • Pricing and lease-positioning review
  • Compliance documentation and notice preparation
  • Resident, guest, and applicant communication
  • Commercial tenant coordination and operational follow-up where applicable
  • Support for select smaller HOA-related or TIC-style communications where applicable

What We May Recommend For Your Review

  • Strategic Car Week participation for furnished inventory where appropriate
  • Fall renewal and lease positioning timing
  • Year-to-date performance review and section-by-section reconciliation
  • Insurance and risk-management posture for short-term stays during peak event weeks
  • Reserve or vendor planning for HOA-related or TIC assets where applicable
  • Early planning for the September–October transition
  • Refinements to mid-term furnished pricing in light of current demand softening

Looking Ahead: September 2026

September brings another strong event window across the Peninsula as we transition from the Car Week peak
into fall shoulder season. Owners with furnished and mid-term furnished inventory should plan now around
these dates:

  • INDYCAR Grand Prix of Monterey (Season Finale), WeatherTech Raceway Laguna Seca,
    September 4–6, 2026.6
  • Festa Italia at Custom House Plaza as a Monterey tradition that typically draws
    late-summer crowds.
  • 69th Monterey Jazz Festival, Monterey County Fairgrounds,
    September 25–27, 2026,7 featuring the Jazz at Lincoln Center Orchestra with
    Wynton Marsalis, Herbie Hancock, Ron Carter,
    Cécile McLorin Salvant, the Eddie Palmieri Experience, and the Jimmy Lyons All-Star Big
    Band.

These events form a natural glide-path between Car Week peak and the broader September–October shoulder
season — a meaningful stretch of mid-to-late season demand for owners with furnished listings. A more
detailed September preview will appear in next month’s newsletter.

California Legislative & Compliance Watch

The AB 1482 rent-cap formula remains
5% + locally applicable CPI, capped at 10%. For increases taking effect on or after August
1, 2026 in Monterey County, the locally applicable CPI per the California Apartment Association is
3.6%, producing a maximum allowable rent increase of
8.6% (5% + 3.6%) under the 10% statewide cap.8

Carryover items from earlier in 2026 remain in effect, including AB 414 (security deposit
handling and electronic return options), AB 1414 (bulk internet opt-out rights where
applicable), SB 628 appliance requirements, and SB 610
post-disaster responsibilities.

Practical August Reminder: With Car Week, late-summer turnover, and the start of fall
renewals all stacking up, this is a strong month to verify that lease forms, security deposit procedures,
notice templates, and habitability documentation are current. This newsletter is provided for educational
purposes only, and owners should seek property-specific legal advice when needed.

Sources & References

For transparency, the observations, event details, and legislative notes above are synthesized from the
following industry and public-facing sources:

This newsletter is provided for informational and educational purposes and does not constitute legal, tax,
or investment advice. Owners should seek property-specific counsel when needed.



Posted in Newsletter, Company News, Monterey Peninsula Market | August 2026, Monterey Car Week, Pebble Beach Concours and tagged , , ,